Aperol Sunset Map

Campari

Aperol Sunset Map

One of the things we like most is pushing technical boundaries. That’s exactly what we did for Aperol and several
other clients with our own invented “Interactive Facebook Posts”: a technical hack we discovered to transform
traditional Facebook videos into full interactive micro apps.

Hacking the Facebook newsfeed

Hacking the
Facebook newsfeed

When browsing through the Facebook developer documentation we
discovered an opportunity which made us wonder if we could hack
this functionality to transform a standard Facebook video into a
full interactive mini app right in the newsfeed. And guess what,
it worked! Several major brands were immediately convinced and
started briefing us on social engagement projects using this new format.

Aperol sunset map

Aperol sunset map

One of the most sophisticated interactive posts we made was the
Aperol Sunset Map. A full interactive brand experience in which we
integrated a Google map with the best sunset spots in Belgium.
Because these spots are the best places to enjoy an Aperol
with your friends!

Submit your favorite sunset spot

Submit your
favorite sunset spot

On top of the 100+ sunset spots we added ourselves, we asked the Facebook
audience to submit their favorite sunset spots and share their secret
places with the rest of the Aperol community.