Insurance Game

KBC Bank & Verzekering

Early 2018, KBC Bank & Verzekeringen launched a major above-the-line campaign to show their insurances are future proof.
Whatever the future brings, they got you covered. To extend the message of the campaign to social we came up with an addictive minigame.

Social declination of an above-the-line concept

Social declination of
an above-the-line
concept

To extend the message of the above-the-line campaign to social,
KBC didn’t just want to post a TV commercial but they were looking
for a more engaging way to earn people’s attention. This resulted
in an interactive minigame which was promoted with social
advertising on Facebook and Instagram.

Protect your solar
panels with KBC

In the addictive minigame players had to navigate a KBC umbrella to
protect solar panels from hail. The game linked KBC insurances in a
light way to preventing costly repairs. At the end of the game, the
campaign tagline and a call to action to learn more about the
insurances was shown to the players.

Earning over a minute of people’s attention

Earning over
a minute
of
people’s attention

Whereas a standard video declination of the TV commercial would have
earned an average attention of 3 seconds, we were able to earn people’s
attention and engagement for over a full minute on social. This resulted
in a much higher ad recall and strengthened KBC as top of mind
for future proof insurances.