When K’Ching, the KBC mobile banking app for kids, launched, KBC wanted us to create a video that explained why kids should download the app and what they could do with it. Since we were targeting a young and very tech savvy, easily bored audience, we challenged the idea with a VR explainer.
Speaking your audience’s language is, according to us, probably the most important task when producing assets. That’s why we chose to produce a VR explainer video for the launch of the app instead of pushing a plain video to our audience and here-by earning their attention for our message.
The content in the VR experience itself was all about letting people feel the benefits of the app. For example, K’Ching, the app’s own virtual assistant took you on a crazy rollercoaster ride to simulate the balance of your bank account going up and down.
Because the kids really got engaged in the experience and communication, the view-through rate went through the roof. Resulting in an almost 100% view-through rate, ten times higher than an average product video about the benefits of mobile banking targeted towards kids.
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