In the weeks prior to the release of “Kingsman: The Golden Circle” a lot of big movies were released, which drove a lot of people to the movies. A competitive period, yet also a golden opportunity to reach a lot of moviegoers and convince them to come see “Kingsman: The Golden Circle”. And guess what? That’s exactly what we did. 🤠
If you ever watched a Kingsman movie, you know the Kingsman tailor shop is a very recognisable landmark. To grab people’s attention in the Kinepolis Antwerp lobby, we custom built a 3m by 4m replica of the Kingsman store front and set up a gif expo in the shopping window. Gifs showcased the characters, Kingsman weapons and behind the scenes footage to tease the movie to a large audience.
Besides earning people’s attention with the gif expo activation, we transformed the ATM’s in all Kinepolis theaters into Kingsman billboards. We even placed cutouts on the ATM’s to make them look bigger and immediately grab attention when entering the lobby.
Last but not least, we displayed gifs on all ATM screens when going in stand-by. A cherry on the complete Kingsman theater takeover which helped the movie land a successful opening weekend in a very competitive period.
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