Nostalgic livestream with Pat Krimson
To engage with the Belgian Nokia Mobile Facebook fans and link the new Nokia to the old Nokia, a nostalgic livestream with Pat Krimson was broadcasted live from a pop-up DJ booth at the banks of the Maze.
Livestream Contest
HMD (Home Of Nokia Phones)
Pat Krimson is a true icon from the days when everyone was holding an iconic Nokia device while dancing to his 90’s and nillies tunes. Nokia Mobile used this nostalgia trend to catapult people back to the 90’s and link the current Nokia to the nostalgia from the old Nokia period.
Spot the Nokia Tune and win festival tickets
To fire up social engagement and boost the post in the Facebook algorithm, people were challenged to spot the iconic Nokia ringtones in the live set. The first person to spot the tune won festival tickets to a dance festival where Pat Krimson headlined.
Over 70% fan reach with zero ad spend
The best part: all social reach and engagement was earned with zero ad spend. Over 70% of the Belgian Nokia Mobile Facebook fans were reached, with an engagement rate 10 times higher than a traditional organic post.
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