Nostalgic livestream
with Pat KrimsonTo engage with the Belgian Nokia Mobile Facebook fans
and link the new Nokia to the old Nokia, a nostalgic livestream with Pat Krimson was broadcasted live from a pop-up DJ booth at the banks of the Maze.Pat Krimson is a true icon from the days when everyone was holding an iconic Nokia device while dancing to his 90’s and nillies tunes.Nokia period.
Nokia Mobile used this nostalgia trend to catapult people back to the 90’s and link the current Nokia to the nostalgia from the oldTo engage with the Belgian Nokia Mobile Facebook fans
and link the new Nokia to the old Nokia, a nostalgic livestream with Pat Krimson was broadcasted live from a pop-up DJ booth at the banks of the Maze.To fire up social engagement and boost the post in the Facebook
algorithm, people were challenged to spot the iconic Nokia ringtones in the live set. The first person to spot the tune won festival tickets to a dance festival where Pat Krimson headlined.The best part: all social reach and engagement was earned with
zero ad spend. Over 70% of the Belgian Nokia Mobile Facebook fans were reached, with an engagement rate 10 times higher than a traditional organic post.Like what we do? Subscribe to our monthly curated newsletter filled with new inspiring cases, trend reports and news updates on experience marketing, brand activation and social engagement.