Livestream Contest

HMD (Home Of Nokia Phones)

Pat Krimson is a true icon from the days when everyone was holding an iconic Nokia device while dancing to his 90’s and nillies tunes.
Nokia Mobile used this nostalgia trend to catapult people back to the 90’s and link the current Nokia to the nostalgia from the old Nokia period.

Nostalgic livestream with Pat Krimson

Nostalgic livestream
with Pat Krimson

To engage with the Belgian Nokia Mobile Facebook fans
and link the new Nokia to the old Nokia, a nostalgic livestream
with Pat Krimson was broadcasted live from a pop-up DJ booth
at the banks of the Maze.

Spot the Nokia Tune
and win festival
tickets

To fire up social engagement and boost the post in the Facebook
algorithm, people were challenged to spot the iconic Nokia ringtones
in the live set. The first person to spot the tune won festival tickets
to a dance festival where Pat Krimson headlined.

Over 70% fan reach
with zero ad spend

The best part: all social reach and engagement was earned with
zero ad spend. Over 70% of the Belgian Nokia Mobile Facebook
fans were reached, with an engagement rate 10 times higher
than a traditional organic post.