Nokia and the iconic 3310 are back! And we wanted everyone to know. That’s why we organised the Nokia Snake Challenge during the summer of 2017: a unique brand activation event at 48 locations in Belgium and the Netherlands.
To promote the launch of the new Nokia 3310, we invited all old Nokia users and fans to visit our pop-up Snake corners and play the rebooted Snake game. The 3 best players of Belgium and The Netherlands won a prize package with the value of 3310 euros and a ticket to the big final in Antwerp or Amsterdam.
During 4 weekends at 48 retail locations across Belgium and the Netherlands, people could visit the pop-up Snake corners to show their vintage Snake skills and put the highest score on the scoreboard. The brand activation itself was hugely supported by retailers like MediaMarkt, Proximus, Exellent, Belsimpel and KPN who took advantage of the event to drive traffic to their stores and boost Nokia 3310 pre-orders.
All scores were instantly captured by a promo team and shown on a live scoreboard across all locations. As such, players spread over all the locations competed against each other for the first place and to earn their ticket for the big Snake challenge final.
At the end of the summer, the best players competed for the title of best Snake player of the country at the finals in Antwerp and Amsterdam. The event even got picked up by the VTM news crew, who interviewed the winners during their ultimate moment of fame on how, where and when they had practiced to become such a good Snake player.
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