Tarzan Snapcube

Warner Bros Belgium

An impressive video cube at the Antwerp Central Station, a call for the best Tarzan roar and a bunch of Snapcodes.
That’s how people got engaged in this campaign. Making it an interactive brand experience which resulted in a
user generated social campaign on Snapchat for the theatrical release of ‘The Legend of Tarzan’ movie.

A 360° interactive video cube

A 360° interactive
video cube

Besides some breathtaking footage from the movie, the cube
showed several Snapcodes to activate people to snap their
wildest Tarzan roar to the Warner Bros account. These Snaps
were instantly captured, processed and sent back to the cube
to be displayed, involving people into the campaign.

A user generated Snapchat campaign

A user generated
Snapchat campaign

Each day, the best Snaps were re-posted on the Snapchat account
of Warner Bros Belgium and became a major part of the Snapchat
campaign. This not only created a bigger audience to enjoy these
marvelous Tarzan impressions, it also encouraged our Snapchat
audience to interact with the campaign and create even more
user-generated content to show on the cube and in the campaign.

+ 1.000 Snapchat followers in 1 day

+ 1.000 Snapchat
followers in 1 day

Not only did the cube grab people’s attention at the Antwerp Central
Station and on Snapchat, the interactive experience also increased
the amount of Snapchat followers with over 1.000 new followers
in just one day.