An impressive video cube at the Antwerp Central Station, a call for the best Tarzan roar and a bunch of Snapcodes. That’s how people got engaged in this campaign. Making it an interactive brand experience which resulted in a user generated social campaign on Snapchat for the theatrical release of ‘The Legend of Tarzan’ movie.
Besides some breathtaking footage from the movie, the cube showed several Snapcodes to activate people to snap their wildest Tarzan roar to the Warner Bros account. These Snaps were instantly captured, processed and sent back to the cube to be displayed, involving people into the campaign.
Each day, the best Snaps were re-posted on the Snapchat account of Warner Bros Belgium and became a major part of the Snapchat campaign. This not only created a bigger audience to enjoy these marvelous Tarzan impressions, it also encouraged our Snapchat audience to interact with the campaign and create even more user-generated content to show on the cube and in the campaign.
Not only did the cube grab people’s attention at the Antwerp Central Station and on Snapchat, the interactive experience also increased the amount of Snapchat followers with over 1.000 new followers in just one day.
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