The Boss Baby Social Campaign

20th Century Fox Belgium

Meet the world’s most unusual baby: he wears a suit, speaks like a corporate manager and is on a secret mission... Our mission?
To bring kids AND their parents to cinema to meet the newest addition to the Dreamworks’ family. A job right up our crib!

Creative
social formats

To grab people’s attention on social we created a bunch of creative
formats, varying from carousel ads and funny don’t-skip-the-ad-bumpers
to Instagram story takeovers. The campaign took over people’s feed
and earned their attention... like a boss.

Long form video

The Boss Baby is a true leader so we let him share his valuable
life lessons in his own vlog series. The content created a perfect
mix between short attention grabbing assets and long form videos
to introduce the main character and his tone of voice,
without spoiling the movie.

Award Best Media
Use AMMA Awards

The Boss Baby was a true box office hit in Belgium with an unusually
long theatrical lifetime. The social advertising campaign itself was
also awarded with a 3rd place for Best Media Use at the AMMA Awards.