Pop-up photo studio
During the event at Kinepolis Brussels, the movie setting was recreated as a pop-up photo studio. We invited influencers & fans to step inside the decor of the movie and have their picture taken by our photographer.
The Conjuring Scary Booth
Warner Bros Belgium
The Conjuring 2 tells the story of a family, paranormal activities and a demon nun. We were asked by Warner Bros Belgium to come up with an in-theatre activation during an exclusive influencer & fan screening. The goal? To drive engagement and generate earned social media attention. How did we achieve this? By scaring the sh*t out of people…!
The Nun photobomb
While people were casually posing for their picture, all of the sudden the lights were dimmed and the demon nun snuck up behind them. She caused a lot of screams, jumps and pinches and our photographer was there to capture them all.
Share a jump scare
All pictures where immediately transferred to an iPad application. When leaving the pop-up, a hostess invited everyone to look for their picture and gave them the opportunity to print and / or share it on social media. This generated a lot of extra earned reach via real fans and selected influencers.
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