YouTube bumpers& pre-rolls
To grab people’s attention before hitting the skip-button, we createda set of YouTube bumper ads and pre-rolls, each of them with a specific target audience in mind. For parents, we highlighted the adult humor of the film and iconic elements. For kids, we focused more on the colourful characters. Since we cannot target the age group of 4 to 12 year olds, we adjusted the targeting to people watching movies about handicrafts with glitter, slime, funny dances, ... In a word: KIDS using their parents YouTube account!